Harish Motwani,

Founder & Mentor

Harish is a seasoned marketer, entrepreneur, loyalty professional and now a social entrepreneur. He is currently the Founder CEO of Evolve Brands, the leading Loyalty services company in India. His past stints as a sales and marketing professional include GotoCustomer Services, Baazee.com, Zones Inc, Brilliants Computers, and Indian Express Newspapers.
Harish is an avid writer, keen social development enthusiast, a hobby oriented caricature artist and a published poet. He possesses a strong consultative approach to problem solving and is an innovation expert for multiple Indian and Fortune 500 brands.
An Industrial Chemistry graduate from Delhi University coupled with management and computing qualifications, he is armed with a knack for networking relationships and strategic innovations and how they can be leveraged to address broader areas of impact.


Mamta Sehgal,

Co-Founder & CEO

A fashion academician, a twice published author, a regular columnist with leading dailies, blogger, and now a full time social entrepreneur. She has spent over twenty years teaching, administering, mentoring, partnering at leading academic institutions like AIMA, NIFT, Wigan & Leigh and South Delhi Polytechnic amongst others.
A textile and a commerce graduate, she has a natural flair for innovating and creating. Always being a multi-tasker in life, she now intends to leverage her talent to spearhead Joy Story Foundation.


Sumit Chandna,

Co-Founding Director

A dynamic professional and COO at Evolve Brands, the leading Loyalty services company in India. He is a perfectionist to the core and has an impeccable track record at business leadership as a loyalty professional and event marketer with perfect understanding of technology, operations, and team leadership.
Academically a management graduate, he is a go-getter at everything he undertakes across the spectrum of customer understanding with a solution centric approach with demonstrated abilities to transform business practices.


Sonia J Arora,

Co-Founding Director

Sonia is a professional banker with Standard Chartered Bank, Singapore and also a freelancer creative writer and a theatre playwright. With over 15 years of global work experience and has majorly worked in Business, Product, Operational Excellence, Services and Operational risk management roles in across various blue-chip organizations globally.
Beyond her professional commitments, Sonia is a trained scriptwriter, for educational films and photography. She has collaborated with Golden Village cinema, Radio Masti FM, Dream Catchers and Timeless Tales Theatre Production for some of the renowned entertainment projects in Singapore, besides being a guest author with Times Now.
Driven by passion for community work, she is involved with many literacy & skill promotion programs in Singapore promoting children oriented programs run in local schools and developing study materials for training construction workers for English language skills besides and volunteering to deliver lectures on these designed study materials on weekends.

Mohit Ahuja,

Co-Founding Director

Mohit is an entrepreneur for 20 years and a qualified Cost Accountant . He runs a mid level Export Buying House in India and represents some of the leading Global Brands and Retail stores for their procurement in Indian market. He is a passionate cricketer, orator and a silent philanthropist helping individuals and deprived to improvise their life conditions and environment.

Joy Story Foundation is a section-8, non-profit organization founded in November 2019